BE THE ONE 2026

YOU SAID YES. NOW LET'S BE THE ONE—TOGETHER.

Thank you for saying YES to BE THE ONE. We are excited to welcome you as one of the individuals and partners helping launch Stop Suicide USA's inaugural BE THE ONE Fall Campaign.

This campaign is about more than fundraising. It is about equipping more people with the knowledge, confidence, and skills to recognize when someone may be struggling, respond with compassion, and help connect them to hope and help.

As a BE THE ONE Partner, you have the opportunity to help us reach more people, train more communities, and ultimately help save more lives.

You bring the relationships. We'll provide the tools. Together, we can make a difference.

MARK YOUR CALENDAR

SEPTEMBER 1 — NEW YEAR'S EVE

The inaugural BE THE ONE Fall Campaign officially launches September 1, in conjunction with National Suicide Prevention Month, and continues through December 31—New Year's Eve.

This gives us four months to rally our communities, expand access to life-saving training, and finish the year strong.

IMPORTANT: PLEASE WAIT UNTIL SEPTEMBER 1 TO PROMOTE YOUR PAGE.

If you have already signed up, your personal giving portal should be ready before launch day. We'll make sure you have the tools and resources you need so you're ready to hit the ground running.

You can prepare, invite your first supporters to be ready, and begin thinking about your story—but please do not publicly promote or share your personal giving portal until September 1.

New Partners can come on board after September and until Christmas Eve.

SEPTEMBER 1 IS OUR DAY.

We want to launch together, creating a powerful first wave of Partners and supporters across our communities.

We'll provide more launch-day instructions and resources as September 1 approaches.

WHAT DOES IT MEAN TO BE A BE THE ONE PARTNER?

Being a BE THE ONE Partner doesn't mean you have to be a professional fundraiser—or have a large social media following.

This is the power of Peer-to-Peer fundraising: people reaching people.

You simply share why this mission matters to you and invite the people you already know—family, friends, coworkers, church members, neighbors, and your social network—to join you in supporting it.

You may be surprised by how much impact can come from simply sharing something you believe in with the people who know and trust you.

One person shares with ten. Ten reach a hundred. And together, those individual connections can help us reach people and communities we could never reach on our own.

You bring the relationships. We'll provide the tools. Together, we can make a difference.

HERE'S HOW IT WORKS

1. SIGN UP

Create your personal BE THE ONE giving portal, giving you a simple way for the people in your network to support the campaign through you.

2. PREPARE

Before September 1, we'll provide you with ready-to-use graphics, messages, videos, fundraising ideas, and other resources to help you prepare for launch.

Use this time to think about your story, identify the people you want to reach, and get ready to share.

3. SHARE

Beginning September 1, share your personal giving page with the people you know and invite them to join you in supporting the mission.

4. RALLY YOUR NETWORK

You don't need to ask everyone you know. Start with the people who care about you and the causes you believe in.

Then let your network help the message travel.

5. MAKE AN IMPACT

Every gift you help generate helps Stop Suicide USA expand access to life-saving training. Your efforts can help put proven suicide intervention skills into the hands of more people who may one day be in a position to help someone who is struggling.

One person prepared to step in can make a difference. Your participation can help make that possible.

YOUR STORY MATTERS

One of the most powerful things you can share isn't a graphic or a fundraising link.

It's your story.

Why is this mission important to you?

Maybe you've lost someone you love. Maybe you've walked through a difficult season yourself. Maybe you've seen the impact of suicide in your community. Maybe you simply believe that everyone should have the skills to help someone who is struggling.

Whatever your reason, your story matters.

Everyone has a story.

Yours may be the story that inspires someone else to get involved—and may ultimately rally hundreds of people to support this cause.

You never know who needs to hear your story.

You never know who your story might inspire.

And you never know how many people may join you because you were willing to share it.

Don't underestimate the power of your story.

WHY YOUR PARTICIPATION MATTERS

Since 2012, Stop Suicide USA has worked to equip individuals, organizations, and communities with practical skills to recognize, respond to, and intervene when someone may be at risk for suicide. To date we have trained more than 33,000 community gatekeepers from all walks of life in the skills that save lives.

But we can't reach everyone by ourselves.

That's where you come in.

Peer-to-Peer fundraising allows the mission to travel through relationships. When you share this campaign with someone who knows and trusts you, your invitation carries a personal connection that a traditional advertisement simply cannot.

Your participation helps us expand the reach of this important training and gives more people the opportunity to develop the confidence and skills to step in when it matters most.

TURN YOUR FUNDRAISING INTO IMPACT

Every dollar you help raise can help us put life-saving training into the hands of another person. Your efforts can translate into more people receiving this important training.

$75 Help train 1 person

$375 Help train 5 people

$750 Help train 10 people

$1,500 Help train 20 people

These aren't just fundraising numbers. They represent people who may one day have the knowledge and confidence to recognize a crisis, start a conversation, and help someone find a path toward hope.

YOU DON'T HAVE TO BE A PRO. YOU JUST HAVE TO BE THE ONE.

• You don't need fundraising experience.

• You don't need a huge audience.

• You don't need to know exactly what to say.

• And you don't have to figure it out by yourself.

We'll give you the tools, resources, examples, and support you need to share the campaign with confidence.

But there's something only you can provide: your story.

Share why you chose to BE THE ONE.

Your story is what makes this personal. It's what helps people understand why this mission matters—not just to Stop Suicide USA, but to you.

Your job is simple:

Believe in the mission.
Share your story.
Invite others to join you.

We'll help you do the rest.

WHAT WE PROVIDE YOU

When you become a BE THE ONE Partner, you'll receive everything you need to participate.

YOUR PERSONAL GIVING PORTAL

A personalized BE THE ONE page that you can share with your network. Your supporters can give directly through your portal, making participation simple for both you and your donors.

YOUR BE THE ONE TOOLKIT

You'll have access to ready-to-use campaign graphics, social media posts, videos, email and text messages, fundraising ideas, and other resources designed to make sharing easy.

PERSONAL SUPPORT

You won't be on your own. We'll be available to answer questions, help you with your giving portal, provide ideas, and encourage you throughout the campaign. We are a call or text message away. 678-283-4293 is Lou Koon’s direct line and he is eager to help you.

A COMMUNITY OF PARTNERS

You'll become part of a growing group of individuals, organizations, and community leaders who are standing together to expand access to life-saving suicide intervention training.

START WITH YOUR CIRCLE

Don't overthink it.

Start with the people who know you.

Think about your:

Family
Friends
Coworkers
Church & community
Professional network
Social media connections

You don't need hundreds of people to make an impact.

START WITH 10.

Tell them why you chose to BE THE ONE. Share your personal giving page. Invite them to join you.

Then let the power of Peer-to-Peer fundraising do what it does best:

PEOPLE REACHING PEOPLE.

BE RECOGNIZED FOR YOUR IMPACT

BE THE ONE Partners aren't just helping us raise money. They're helping us expand a mission.

Throughout the campaign, we'll recognize Partners who go above and beyond in rallying their networks and advancing the mission of Stop Suicide USA.

We'll celebrate achievements such as:

TOP FUNDRAISER
The Partner who rallies the greatest financial support.

TOP RECRUITER
The Partner who brings the most people into the campaign.

COMMUNITY CHAMPION
A Partner who demonstrates exceptional community engagement.

BE THE ONE CHAMPION
A Partner whose story, passion, and leadership inspire others to take action.

AND YES, THERE WILL BE PRIZES.

Our goal is to make this campaign meaningful, fun, competitive, and rewarding while keeping the focus where it belongs—on the mission and the lives we can impact together.

Official recognition and prize details will be provided as the campaign launches.

TOGETHER, WE CAN BE THE ONE

Every person who joins this campaign becomes part of something bigger than themselves.

Together, we can help expand access to suicide intervention training, strengthen communities, and put life-saving skills into the hands of more people.

You bring the passion.
You bring the relationships.
You bring your story.

We'll provide the tools.

Together, we can help more people be prepared to BE THE ONE when it matters most.

SEPTEMBER 1 — WE LAUNCH

The countdown is on.

Your portal will be ready.

Your story is waiting to be told.

Your network is waiting to be invited.

And on September 1, we launch—together.

ARE YOU READY TO BE THE ONE?

GET YOUR PERSONAL GIVING PORTAL NOW

ONE PERSON. ONE STORY. ONE INVITATION.

BE THE ONE.